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Outset Cornwall - Run Your Business Sessions (Central Area(Eve))** ONLINE**

Our Run Your Business workshops will help you learn how to run your new business effectively, including planning, marketing and selling.

The eight-session programme covers:

Wednesday18th November- Session 1: Structures & Planning

This workshop focuses on the different types of business structures together with their benefits and limitations. We’ll discuss the importance of writing a Business Plan and goal setting, together with the practicalities of registering your business with HMRC. We also take you through when and how to register your business step-by-step and what other areas a new business owner needs to consider, such as taking on staff, licences and insurances, plus potential sources of finance to get up and running.

Wednesday 25th November - Session 2: Branding & Promotion

When starting up, one of the biggest challenges is making you and your business known and acquiring new customers. Looking at branding overall and how it’s used effectively to raise awareness and build customer loyalty, this session also starts examining potential promotion ideas and materials for your business, using real-world examples to demonstrate and discuss what works and what doesn’t.

Wednesday 2nd December - Session 3: Branding & Marketing

Taking what was learned in the previous session, this workshop will help you consider which options are best suited to your business, provide you with innovative ways of marketing your business on a small budget and show you how to develop a professional marketing strategy and plan.

Wednesday 9th December - Session 4: Sustainability & Resilience

As consumers and society as a whole become more conscious of important environmental issues, such as climate change and reducing our carbon footprint, this session looks at the impact this has on businesses and potential changes that could be implemented. Through activities and group discussion, we’ll look at how to start formulating a sustainability plan for your business and how to communicate your sustainable values effectively.

Wednesday 16th December - Session 5: Selling Made Simple

Designed to equip you with knowledge and skills you can start using straight away, this workshop focuses on simple steps in developing effective sales strategies and pitches that work for your business. Using interactive exercises and discussion points to help build confidence, understand the psychology and methods of effective selling, outline processes and assist with targeting and market/customer research, this workshop will give you a super starting point and demonstrate how simple selling can be.

***** C L O S E D F O R C H R I S T M A S B R E A K *****

Wednesday 6th January – Session 6: Digital Marketing

This workshop gives an overview of the different types of digital marketing, including website, email and social media marketing, which will help you decide on your marketing priorities in your start-up journey. We’ll also look at all things Google, such as Google Trends, Maps and Analytics. As a starting point this is a great workshop that leads into others that cover creating your website and social media.

Wednesday 13th January – Session 7: Introduction to Websites

Our introductory workshop will look at the most popular website builders – Wix, Weebly and WordPress - to help you choose the right builder for you and your business. We’ll also cover choosing a domain name and hosting package, as well as how to install WordPress, plus how to get started on creating content and pages for your website, including thinking about your objectives and site map. This workshop is the first in a series of three that will help you create your own website using WordPress.

Wednesday 20th January – Session 8: Planning & Presentations

Using everything you’ve been learning and developing over the sessions, now you get the chance to present your complete business idea and plans to the group, so they can give you honest, constructive feedback. You’ll also find out how to continue accessing advice and support after you start trading, and what other specialist workshops are available to you.

PLEASE NOTE: These workshops will take place via our online training room – all you need is a phone, laptop or tablet, with an internet connection, to join. One of our team will contact you a few days before and send you the link to use to join us.

What we ask from you:

As we are a funded project, we ask that when you sign up for our training sessions, you agree to complete 12 hours of training.

Wednesday, 18 November 2020

6:00 pm – 9:00 pm

Online

Eligibility criteria apply: please contact us to find out more. If you are not eligible for this project, we will put you in touch with someone who can help.

Check your eligibility