Need a boost for your business?

Want to know more about business planning, digital marketing, selling online and building a website?

Our optional specialist sessions are designed to boost your knowledge in specific areas and you can attend these at anytime while you’re completing our Start or Run Your Business sessions.

Boost Your Business Sessions

Applying for the Catalyst Fund Grant

If there’s a financial reason holding you back from starting your business and moving forwards, and you’re considering applying for the Outset Catalyst Fund Grant, then this session is designed to help. The Outset Catalyst Fund Grant is a source of financial help for those who can’t access alternative finance or face other financial barriers such as being declined by their bank. In this session, you’ll learn more about the application process, receive expert help with completing your application and we’ll help you get your business plan and cash flow forecast ready to submit to the panel. 

For further information about the Outset Catalyst Fund Grant and eligibility criteria, click here.

Planning & Structures

This workshop focuses on the different types of business structures together with their benefits and limitations.  We’ll discuss the importance of writing a Business Plan and goal setting, together with the practicalities of registering your business with HMRC.

We also take you through when and how to register your business step-by-step and what other areas a new business owner needs to consider, such as taking on staff, licences and insurances, plus potential sources of finance to get up and running.

Digital Marketing

This workshop gives an overview of the different types of digital marketing, including website, SEO, email and social media, which will help you decide on your marketing priorities in your start-up journey.

We’ll also look at practical steps you can take to improve your website, SEO and social media presence, and what you need to think about in terms of developing an effective digital marketing strategy that works for your new business.

Introduction to Websites

Our introductory workshop will look at the most popular website builders – Wix, Weebly and WordPress – to help you choose the right builder for you and your business.

We’ll also cover choosing a domain name and hosting package, as well as how to get started on creating content and pages for your website, including thinking about your objectives and site map.

Getting started with Selling Online

This workshop covers the basics of selling online, including some of your legal obligations, post and packaging requirements and the range of platforms available to online retailers.

We’ll provide an overview of some of the online platforms such as eBay and Etsy, so you can find which one is most appropriate for your products and learn how to use it to sell them effectively. Finally, we look at the benefits of building your own e-commerce website using WordPress.

Setting Up Your Stall for Events

If you’re planning on having your first stall at a fair or market soon, and you’re not sure where to start with your display, or even what you’ll need to take, then our workshop can help.

With practical tips and advice that will show you how to set out your stall to make the most of your products and attract customers (enticing them to buy from you, of course), plus handy checklists and guides you can use throughout, this workshop will make sure you’re fully prepared, not only for your first event but for future ones too.

Branding & Marketing

This workshop will help you consider which marketing options are best suited to your business, help you think about and provide you with practical, innovative ways of marketing your business on a small budget and show you how to develop a professional marketing strategy and plan. 

Selling Made Simple

Designed to equip you with knowledge and skills you can start using straight away, this workshop focuses on simple steps in developing effective sales strategies and pitches that work for your business. Using interactive exercises and discussion points to help build confidence, understand the psychology and methods of effective selling, outline processes and assist with targeting and market/customer research, this workshop will give you a super starting point and demonstrate how simple selling can be.

Shaping your Inclusive Business

When we start thinking about equality, diversity and inclusion in business, we often apply it to our employees first. But in fact, the same principles can be applied to our customers, and potentially offer more opportunities for your business than you might realise. In this workshop, we’ll take a closer look at what equality, diversity and inclusion actually mean, and how you can practically implement their principles within different areas of your business. 

Check below for details of our upcoming sessions. We’re adding new dates all the time, so if you don’t see a session that’s right for you, bookmark this page and check for details again soon.

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