Gaining strong visibility and authoritative positions on search engines can feel a bit like putting together a jigsaw puzzle, with many elements needing to work together effectively – and often over many months – to gain you exposure.

In this practical three-hour session, we’ll guide you through good SEO practices to help boost your business’s online profile effectively, looking at:

• what is SEO

• the benefits of effective SEO

• getting started with keyword research

• structuring your website for best results

• on-page and off-page optimisation

• increasing your visibility

• tools for analysis and measurement.

All of our workshops are taking place via our online training room – all you need is a laptop or tablet to join. After you've registered, we will email you the link you need to join the session.

Please note: You will need to have completed our Start Your Business sessions, started our Run Your Business sessions and registered your business to be eligible to attend.