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The Outset Team

Meet the teams of friendly and experienced expert business coaches and support staff behind this highly successful programme.

They’re here to help you on every step of your business journey.


Kate Perkin

YTKO Programme Director

Kate has been involved in many Cornwall-based enterprise, skills and employment projects, and in addition to her management and people skills, has a wide range of enterprise talents, including marketing, events, communications, bid writing, planning and budgeting.

Some of Kate’s adventures include dune buggy racing in the Sahara, climbing a waterfall in Jamaica and being fingerprinted by the FBI – but only because of a bomb threat on her plane!


Ellie Maddern

Event & Marketing Manager

Ellie first joined Outset Cornwall as Marketing Manager back in 2013 and stayed until the project ended in 2015. With a background and extensive experience in marketing communications and strategy, digital marketing, PR and events management, Ellie successfully ran her own consultancy until re-joining the Outset team in 2019.

As well as her Outset role, Ellie also runs her own spa-to-go skincare business, managing a team of 15 consultants (and counting!) based across Cornwall.

In her spare time (if there is any!), Ellie likes to cook, bake, dance, work on her house and spend time with her family, including her crazy springer spaniel Ralph.


Laura Hudspith

Event & Digital Marketing Specialist

Laura has worked in marketing in the leisure, tourism, arts and education sectors in small and large organisations across Cornwall. She specialises in digital marketing, particularly social media advertising, digital strategy and paid search and loves diving into website analytics to find out what is really working well.

With a passion for travel and after enjoying an extended year-long round the world honeymoon, Laura now spends her free time closer to home enjoying all the wonderful outdoor adventures Cornwall has to offer. She particularly loves camping, beach trips and woodland walks with her young family.


Jane Hooper

Creative & Online Manager

After doing her duty and being trained to kill by the Women’s Royal Naval Service, Jane chose a more peaceful and creative career as a typesetter before starting her own design business, Hooper Graphics, in 2003. In June 2008, Jane studied Multimedia Design, where she won the Logo Design Award.

Jane still loves the printed word but is very excited with how digital media is rapidly changing. She is a very proud Cornish woman and her love of the county is shown in her watercolour paintings of the beautiful Cornish coast, countryside and infamous landmarks.


Tony Wheeler

Web Manager

Tony brings a wide variety of skills and experience to the team, having held several senior roles with joint responsibility for both I.T. and marketing. He has extensive experience in managing all kinds of digital projects and developing varied web-based solutions for organisations large and small; from international household names to kitchen table entrepreneurs. He is also an experienced trainer and has designed and managed award-winning e-learning programmes.

Tony lives in Penzance with his partner, Sharon, and their Cocker Spaniel, Jax. He’s a keen supporter of the Cornish Pirates and can regularly be found in the ’Naughty Boys Corner’ at the Mennaye, on match days.


Sarah Turnbull

Contract Compliance Manager

Sarah is originally from Coventry and moved to Cornwall in 2010.  She has previously worked for the Skills Funding Agency and Learning and Skills Council, and on all three previous Outset Cornwall projects, in various administrative, contract management and personnel roles. She must love Outset as she’s back for the fourth time!

Sarah enjoys walking, circuit training at the gym and shopping; more specifically, clothes shopping! Her husband has had to build her a wall to wall, floor to ceiling wardrobe as she has so many clothes – and even that is now buckling under the strain!


Annah Cox

Admin Manager

Annah joined Outset after working on another EU funded project aimed at helping Cornish businesses grow. With a background in Floristry, retail, HR and customer/client services, plus experience in running her own business, Annah’s passionate about helping people grow their skills and knowledge to boost their confidence and enjoy what they do professionally.

In her spare time, Annah continues renovating her quirky old house and likes to go for walks around Cornwall with her husband and twin toddlers, usually stopping for coffee and cake along the way. She also likes horse riding but doesn’t get to do that much anymore since retiring her horse Blaze, and she has a pet tortoise called Billie.


Emma Jarvis

Client Engagement Team Leader

Emma started her career at the Royal Military Police headquarters in Northern Ireland, where she achieved the rank of Corporal, before relocating to London and joining the Metropolitan Police CID as a Detective Constable.

Since leaving the force, Emma has set up and run a number of small businesses including a portrait photography business, a fish and chip shop, a newsagent and an estate agency. She’s also worked for Johnson & Johnson selling medical products to GPs and surgeons at surgeries and hospitals.

In her spare time, Emma enjoys helping out local sports organisations St Ives RFC and Saints Boardriders Surf Club through volunteering and working on their committee, and spending time with her working cocker spaniel Floyd.


Ian Williams

Business Finance Adviser

Ian is a qualified mortgage broker and was the compliance manager for one of the largest mortgage brokers and packagers in the South West where he successfully ran a team of independent advisors and looked after the financial requirements of his clients. Prior to this, he spent 12 years as a business development manager in the South West developing business links with insurance brokers and setting up bespoke insurance schemes.

He is a keen photographer, which he combines with his love of travel, and he cycles regularly to keep fit.


Al Pidwell

Client Engagement Manager

After a five-year stint living in Paris, where he was front-of-house manager at a five-star hotel, Al continued working in the UK providing business consultancy services to clients both nationally and internationally. In one memorable week, he had a meeting in Aberdeen in the afternoon followed by a meeting in Falmouth the following morning!

A self-confessed geek, Al’s main hobby is tabletop gaming and role playing. He’s started multiple gaming companies as a result of his hobby and helped crowdfund over £200,000 in the last five years for gaming products and associated items.


Dan Newsome

Client Engagement Manager

Dan’s most recent role was managing a Devon-based team helping clients start their own businesses, and his background is in further and higher education, where he managed the foundation degree in water sports at Falmouth. Dan has also developed and brought to market a range of salsas called The Ginger Mexican which are now stocked throughout Cornwall and the Isles of Scilly.

In his spare time, Dan can mainly be found at the beach and he’s surfed his way around the world in countries such as Mexico, Indonesia, South Africa, Peru, Sri Lanka to name a few, so he’s always up for a road trip!


Veronique Eastham

Client Engagement Manager

Originally from France, Veronique has been living and working in the UK for over forty years. With a background in business and retail management, she has started and developed businesses from scratch throughout her career, working with well-known global brands, and she now also teaches and mentors both students and start-up entrepreneurs.

In her spare time, Veronique makes and successfully sells silver jewellery. When she was younger, she learnt to scuba dive on the D-Day landing beaches in Normandy and diving continues to be one of her passions.


Paul Horsell

Client Engagement Manager

Following a successful career in banking, Paul brings a wealth of finance experience to his role within the team. He’s passionate about supporting local enterprise and believes strongly in developing the individual alongside the business in order to be successful.

A keen sportsman and team player, he can often be found on the golf courses of Cornwall, whatever the weather, with a club in hand!