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The Outset Team

Meet the team of friendly and experienced business expert coaches and support staff behind this highly successful programme.

They are here to help you every step of your business journey.


Kate Perkin

Programme Director

Kate has been involved in many Cornwall-based enterprise, skills and employment projects, and in addition to her management and people skills, has a wide range of enterprise talents, including marketing, events, communications, planning and budgeting.

Some of Kate’s adventures include dune buggy racing in the Sahara, climbing a waterfall in Jamaica and being fingerprinted by the FBI – but only because of a bomb threat on her plane!


Ian Williams

Client Engagement Manager

Ian is a qualified mortgage broker and was the compliance manager for one of the largest mortgage brokers and packagers in the South West where he successfully ran a team of independent advisors and looked after the financial requirements of his clients. Prior to this, he spent 12 years as a business development manager in the South West developing business links with insurance brokers and setting up bespoke insurance schemes.

He is a keen photographer, which he combines with his love of travel, and he cycles regularly to keep fit.


Pam Sekula

Client Engagement Manager

Pam’s experience of working with employers both in the public and voluntary sector has resulted in her establishing an extensive network and understanding of organisations in Cornwall and beyond. Pam has many years of experience in the delivery of business start-up, training and employment projects, providing individual pathways and solutions of overcoming barriers to training, employment, and self employment.

Pam moved to Cornwall in 1977 and started her own business, Riviera Beauty Services and was lucky enough to see lots of bands, whilst working for Cornwall Coliseum. Pam, a keen gardener also enjoys the countryside and walking her 2 golden retrievers.


Nick Hawker

Client Engagement Manager

Nick has experience of starting and running several international businesses. Nick was the founder and CEO of Vitafoods Europe, the world’s largest nutraceutical event for ingredients and raw materials for the dietary supplements and functional food and beverages industries. He has also worked with some of the world’s leading companies as a mindset and cultural transformation consultant.

Nick is a keen tennis player and has found himself in some unusual situations on his travels including drinking vodka with the Russian Mafia in Poland and eating 100 year old eggs in Hong Kong (not recommended!).


Dan Newsome

Client Engagement Manager

Dan has recently joined us from leading a team across Devon helping clients to start their own businesses. His background is in further and higher education, where he managed the foundation degree in water sports in Falmouth, with students training to work within an international industry. Dan has also developed and brought to market a range of salsas called The Ginger Mexican that are stocked across Cornwall and on the Isles of Scilly.

In his spare time, Dan can mainly be found at the beach. He has surfed his way around the world in countries such as Mexico, Indonesia, South Africa, Peru, Sri Lanka to name a few and is always up for a road trip!


Jan Darby

Client Engagement Manager

Jan has extensive experience of supporting and advising clients. She is particularly adept at presenting skills and managing budgets, and also has direct experience of running her own business.

Jan is a self-confessed adrenalin junkie, and has kayaked down the Zambezi and was capsized by a hippo.


Tracey Eustice

Event and Marketing Manager

Tracey joined the Outset team at the start of 2017, bringing a wealth of marketing and communications expertise to the role. Having worked in-house for a number of corporates as a senior communications manager, Tracey has also successfully run her own marketing and design business along with her husband for nearly two decades.

An avid keep fit enthusiast, Tracey is a fully qualified gym instructor and personal trainer. Having set up her own fitness business, Mature Fitness, she has devised her own fitness programme and regularly holds classes in a number of areas around Cornwall.


Dave Brown

Event and Marketing Coordinator

Dave has held design and marketing positions within agencies and private companies. He enjoys combining his creative background with the analytical processes required for digital marketing. Dave enjoys evolving his knowledge base and, in addition to his Master’s degree, he has professional qualifications in marketing, digital marketing and project management.

Dave loves the Cornish coastline and can often be found on local beaches with family and dog in tow.


Jane Hooper

Web Manager

After Jane left the WRNS she joined Century Litho as a Typesetter and later, in 2003,  started her own design business, Hooper Graphics. In June 2008, Jane studied Multimedia Design, where she won the Logo Design Award.

Jane still loves the printed word but is very excited with how digital media is rapidly changing. She is a very proud Cornish woman and her love of the county is shown in her watercolour paintings.


Craig Reid

Video/Animation Content Developer

Craig hails from the Isle of Man and moved to Cornwall in 2013 to pursue a bachelors degree in photography at Falmouth University. That’s where he met his partner and became an honourary member of Cornwall.

Craig joined the Outset team at the end of 2017 and is an enthusiastic video content creator, regularly sharing his work on YouTube. He’s also a big fan of basketball and gaming. Craig hopes to travel around the world to visit events such as San Diego Comic Con, E3 and Gamescom.


Sarah Turnbull

Partnership Co-ordinator

Sarah is originally from Coventry and moved to Cornwall in 2010. She has previously worked for the Skills Funding Agency and Learning & Skills Council as a Contract Manager and as a Personnel Officer.

Sarah enjoys walking, cycling and reading. She also enjoys travelling, particularly to the USA. She has been to New York, Florida, New Hampshire and Niagara Falls and hopes to visit some of the more westerly states in the future.


Sarah Lawson

Senior Administrator

Sarah hails from Harrogate and arrived in Cornwall after a short spell in Oxford. As a born communicator and people person with a solid 10 years experience in recruitment; whereby her tenacity built loyal client bases and trained new consultants to become top recruiters you can see why Sarah is perfect for Outset.

With a fantastic eye for detail and a creative edge Sarah has a passion for sewing, crochet, card making and there is a constant demand for her Christmas wreaths and decorations. Sarah has a love of sport and is very active exploring Cornwall with her husband and her schnauzer Sybil (named after the infamous Fawlty Towers character).