October 12, 2021
Ep8: Getting your products out there
Cecily Mills, Cecily’s Dairy Free Ice Cream
Getting your products out there is the first obstacle any new business has to overcome. Developing a good product, building brand awareness and finding the right channels are all key to its success.
But it’s not easy and can be full of ups and downs, as many small business owners will tell you.
Cecily Mills is the founder and CEO of Cecily’s Dairy Free Ice Cream, a natural dairy-free alternative selling in Ocado and M&S among others.
Since starting the business in 2015, Cecily has been on an incredible journey; from creating recipes at her kitchen table, to pitching on BBC’s Dragon’s Den and turning down a £75K investment offer. Today, Cecily’s is a nationwide brand, winning numerous awards including seven Great Taste Awards across the flavour range.
Relying on her retail management background, Cecily bravely took risks, and most importantly action, towards building her dream.
Cecily chats to our host about the challenges of selling into supermarket chains, and how important building a strong team is when growing your business.
From calling on her family for flavour inspiration to testing products at her kitchen table, Cecily shares her story of getting her products out there and building her remarkable brand.
An extremely inspirational listen, Cecily’s story will have you itching to start chasing your business dreams.
We hope you enjoy this episode. Get in touch for more information on how we can support your business start-up journey.
Find out more about Cecily’s Dairy Free Ice Cream and buy online at https://cecilys.co